Stop Bleeding Ad Spend
What is capping your
Event Match Quality score?
A low EMQ score means Meta can't attribute conversions, leading to higher CPAs and wasted budget. Enter your domain to run a diagnostic check on your Pixel and CAPI payload structure.
Deduplication Errors
We check if your standard Pixel events and CAPI payloads are sharing the same `event_id`, preventing double-counting and inflated ROAS.
Missing PII Payloads
Identify if crucial hashed parameters (email, phone, external_id) are missing from your highest value conversion events like Purchases.
fbc/fbp Cookie Loss
Verify if Meta's primary click and browser identifiers are being successfully captured and passed through to your server-side environment.